ARABIAN ENTERTAINMENT Co. Ltd.

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Applebees

China Gate

Future Growth

Achievements

Achieving excellence through committed leadership by maintaining a dominant position among other casual dining concepts in our markets, built on our main value ‘integrity’ and developed by socially responsible and profitable corporate entity.


	Future Growth
Eyeing the immense potential in the gulf region, Arabian Entertainment Co. Ltd. embarked on an aggressive expansion plan of its brands across all regions of KSA as well as neighboring countries.

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	Achievements
Arabian Entertainment Co. Ltd. knows not only how to achieve success but to maintain it as well. In 2007, the Company grew Applebee’s by 100% from four restaurants in 2006 to eight restaurants in 2007.

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	Social Responsibility
There can be no success without acknowledging the fact that we must help and give back to the society in which we exist. Companies should establish a symbiotic relationship with society it operates in.

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About Arabian Entertainment

Arabian Entertainment Company Ltd. (AECL) was established in 1996. The Company is a wholly owned subsidiary of Saudi Economic Development Company (SEDCO) which is one of the largest business conglomerates in the Kingdom of Saudi Arabia with a dynamic global presence.

Apart from being the largest franchisee of Applebee’s in the Middle East, AECL enjoys the status of being the biggest company in the casual dining franchisee segment in Saudi Arabia. AECL has embarked on a very aggressive expansion plan across all regions in the country and is keenly exploring potential opportunities for expanding its operations in other GCC countries.

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